Build an SEO content system
Use keywords, gaps, clusters, articles, internal links, and rankings as one grounded workflow.
Growth is PreFlight’s SEO workspace for turning real product knowledge into discoverable pages. It does not promise traffic, publish generic content, or position AEO as a separate product. Instead, it gives you a grounded editorial loop: understand your site and audience, find search opportunities, group the work, create useful articles, strengthen internal links, and measure rankings.
Give search workspace the right context
Open Search workspace and complete the site profile. Describe the product, audience, category, competitors, and commercial priorities in plain language. This context makes opportunities and article briefs useful; without it, a keyword list may be relevant to search volume but irrelevant to your buyer.
Return to the profile when positioning changes. A new market, pricing model, or product pillar should change the content work you approve.
Research opportunities before drafting
Start with Keywords, Competitor radar, and Content gaps. Look for buyer questions your site can answer credibly, then prioritize by intent, relevance, difficulty, and your actual ability to create a better page. Avoid chasing broad terms that do not lead to the product.
Use topic clusters to turn adjacent questions into an intentional content architecture rather than publishing isolated articles.
Create a useful article
Move the selected opportunity into Articles. The brief should state the reader, the question, the product truth, supporting proof, and the internal pages it should connect to. Review every draft before publishing. SEO works when the page genuinely resolves a query, not when it repeats a keyword.
Use the writer as an editorial starting point, then add your expertise, screenshots, examples, and accurate product details.
Connect and measure
Use Link architect to strengthen the paths between core pages and supporting articles. Then watch Rank tracker and the Growth overview to see whether the work earns visibility. Ranking changes take time; use the data to refine a page or prioritise the next opportunity, not to overwrite good content every week.